Nick Bilton's, the New York Times, article "Yahoo to Buy Tumblr for $1.1 Billion" discusses the rumor of Yahoo, a large web-search organization, and their possible acquisition of Tumblr, the online blogging site. Yahoo is due to make a formal announcement on the sale on Monday, May 20th.
However, this article sites a source "who was not authorized to speak ahead of the announcement" and thus, remains nameless. Yahoo declined to comment, and "a representative from Tumblr was not immediately available."
The article is designed to get the information about this deal out there as soon as possible, even with nameless sources. It does not contain any comments from either company. Bilton gives background on both online sensations such as "Facebook, Microsoft and Google all showed interest previously in purchasing Tumblr, an employee of Tumblr said, but those talks never culminated in final offers."
He ends with the question of "It is unclear if all of the company’s 175 employees would become Yahoo employees, too," as well as gives credit to the origins of the story: "The deal was first reported by the technology news site AllThingsD. "
Bilton also discusses Marissa Mayer's, head of Yahoo, career and her decision to buy Tumblr to catch up with the social media. He does not, however, have a comment from her or her people.
Bilton effectively reports the information in a short, one-page article. Because of a lack of details, a longer article would have been pointless.
The Article can be found Here!
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